In a totally unexpected and unprecedented move, Vail Resorts (the parent company of the Vail skiing experience), has come up with something unbelievably novel: They have made a lift ticket at their 5 world class resorts LESS expensive…..and they have done it in a very big way.
Just last week, the Boulder, CO based owner of Vail Mountain announced the Epic Ski Pass. And EPIC it is. Instead of raising lift rates for next year as they have since Vail’s inception in 1962, they have slashed the price of a lift ticket by offering a full season, unlimited and unrestricted pass for only $579.00. This price goes to anyone who wants to step up and put down a $49.00 deposit. I don’t think I need to elaborate how exciting this is when you consider a single day lift ticket here in Vail costs $92.00 right now and a comparable full season ski pass for this season set you back over $2,000.00. The Epic Pass is good for all 5 Vail Resorts owned ski areas: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Valley (you can ski any of them on the same pass) and there are absolutely no “blackout days”. You now have a complete season of unlimited skiing available to you at the same price as this year’s limited 10 day Colorado Card!
What’s the Catch? There ain’t any.
What a refreshing idea: Provide the absolute best skiing experience at a dramatically lowered price. This move will undoubtedly greatly enhance Vail’s brand loyalty and will have unparalleled positive ramifications on our Valley’s economy. Every other ski area owner/operator must be choking! Get your Epic Pass now (don’t wait as prices will most likely go up) by logging on to www.snow.com and clicking on the Epic Pass link. You can reserve your pass for $49.00. I’m sure I’ll see a lot more of you next year! Way to be, Vail Resorts!!
