Single Property URL presentations (Web published slide show presentations on individual real estate properties) have taken over the lion’s share of marketing investment on the West Coast. In fact, my investigation has shown me that these URL presentations are becoming the flagship marketing method in the San Diego/LA market places - replacing periodical ads as the “go to” primary source of real estate property introduction. And why not? A properly promoted Single Property URL can provide many times the information and visual stimulation than a single newspaper or magazine ad and once the URL is up and running its there 24/7 ready and available for anyone to access. I have recently recognized the effectiveness of this relatively new advertising vehicle and have designed and excellent, clean format for publishing URL slide shows of your real estate product. A few examples of these slide shows can be accessed at: www.5111blackbearlane.com, www.pilgrimdownshouse.com, www.83mccoyspringsct.com, www.872StrawberryParkRoad.com and www.696forestroad.com
I have designed my URL program with the following concepts in mind:
1. the format allows interested prospects “one-click” access. Other slide show presentations that operate as a subcategory of “aircraft carrier web sites” require the prospect to consciously call up the main web site, cursor through several layers of links and then consciously find the property of interest to click on. The doctrine of “keep-it-simple-stupid” demonstrates it’s obvious advantage here. By making it one click access, you run the least chance of your potential buyer loosing interest and going out for a cup of coffee instead of connecting to your property information.
2. I have designed the site mechanics with one thing in mind: FOCUS. I think that what people want to see is a PHOTOGRAPH of the property in it’s best and clearest format. The viewing process is 2 step: a) look at the property in all it’s individual views, 2) then go to the copy and map location backup when your interest is stimulated for more information. I find that other individual property site formats that combine a lot of copy and fancy graphics on the same page as the photos ignore this principal of focus.
3. The growing use and popularity of my URL websites has prompted me to offer this service to anyone who has a property here in the Vail/Eagle Valley - whether you are a customer for my real estate services or not. Upon investigating my URL program, I think that you will agree that these sites offer the Eagle Valley property owner a miriad of benifits; from memorializing your home and it’s contents for insurance purposes or providing an easy presentation for your rental efforts, to simply showing Aunt Betty “the home in Vail”.
URL registration, Hosting, and the creation of the individual property presentation, (which is part of my service), is a relatively small percentage of the job. The real joy in developing these sites is in the production of the exceptionally high quality photographs you require (and should require) and processing of each photograph to create the best possible quality in final product exposure and color. It is very seldom that a photograph is acceptable to me as it comes out of the camera. 99% need proper tweaking before they are allowed on a site. This has become an art form for me and one that gives me a great deal of satisfaction.
I am a Broker of premium real estate properties first and foremost and student of photographic art as a sideline. The only thing that makes this worth my time is that I LIKE TO DO IT and it helps to defray the cost of new equipment. I provide this product for my listing clients as a part of my marketing expense as I feel that in order to properly market property, I feel I have to pull out the stops and provide the very best, most up to date and effective processes. By providing this service to my non-real estate related friends, I can increase the value of this product to everyone. If you’d like to hear more about a Single Property URL website for your area property, please e-mail me or give me a call at 970-390-7600. I’ll be happy to go over rates and scheduling with you.
John Nilsson, CCIM, CRS
Sonnenalp Real Estate 970-390-7600
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www.5111BlackBearLane.com
www.187LimeParkDrive.com
www.373StrawberryParkRoad.com
www.211MainMinturn.com
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